>IntervieW – CALLISTI – ”For the most beautiful”
Thank you Ms. Muller for being with me today…
1. Myra: In your earlier years, how did you decide that you eventually wanted to become a designer?
I started creating and sewing at the young age of 13. I studied graphic design but from the beginning on I used every free minute to design clothes… 19 years old, I presented my first collection successfully in an avant-garde fashion shop in the Viennese 1 District. My big and very successfull career started in 2007 with launching my label CALLISTI.
2. Myra : What inspired you to get into Fashion Design?
When I started I designed and sewed clothes for myself, friends and people around me. In this time you could not get any funky, outstanding designed and well-fitting figure-hugging clothes in my hometown Vienna in Austria so I decided to create and produce it by myself!
3. Myra : Martina Muller as a child …. As a woman?
As a child I always wanted to be an adult… to be independent & self-contained… wanted to do my own thing… never really needed help of my parents… and this kept being the same way until now.
4. Myra : How do you intend women to feel when wearing Callisti labeled clothing?
The CALLISTI style emphasizes the female body and its lines. Bringing out each unique woman‘s own femininity, not disguising it, it is a request to focus and bring out the advantages of the female body. CALLISTI is Greek origins. “KALISTE”, means: “For the most beautiful“. This is how a woman should feel while wearing my creations.
5. Myra : Describe in some words – the values of the brand ‘’Callisti’’.
CALLISTI focuses on Prêt-à-porter / Ready to Wear collections and since 2009 as well on the Couture-clothing-line that shows elegant an stylish evening dresses. The CALLISTI style is feminine, tailored, enhancing & sexy but always with a noble, classical touch. A dress is a gown to me who combines a romantic imagination and a passion for glamour with business sense. Every single piece, whilst never being to outrageous is essentially all about sensuality and feminine power.
6. Myra : Describe your philosophy about the art of fashion.
My vision is to be recognised as a design driven and inspiring global brand. Based on loyalty, honesty and long-lasting relationships the company aims to be a well respected player in the industry. The goal is to achieve international acclaim and commercial success in boutiques around the world. Started last year I am planning to sell my collections to appropriate stores around the globe. At the same time I am keen to retain the exclusivity of the brand, so I have limits of the production of each piece.
7. Myra : What about fashion as a business?
It is a lot of work, you need to love what you do and always give 100%… you must hang on than it is possible.
8. Myra : I saw ‘’Callisti’’ on some important shows in the world , like NY Fashion Week, London Fashion Week, Paris Fashion Week . Can you tell me the differences between these markets?
New York is more casual and wearable… it is all about money, you must sell what you produce! Paris & London are absolutely crazy… the more freaky & funky the design the better is the chance to be seen & successful.
9. Myra : Your favourite Fashion Week was…?
I prefer New York Fashion Week and also Vienna Fashion Week as an upcoming successful fashion-event.
10. Myra : Your favourite outfit by ‘’Callisti’’…
Is the scandalous ripped dress… it is a leather-dress with cut-outstyle.
11. Myra : …your inspiration?
I get inspired mostly from travelling, the people on the streets, movies, different cultures, magazines, on fairs..
12. Myra : How do you put your chosen colors together?
Nude or green mixed up with grey, beige or brown is a must this summer.
13. Myra : Name 3 things that inspired you in your latest collection….
Gladiators, Space-Shuttle-Uniforms, the suit of armor.
14. Myra : When you create something, what goes through your mind?
The most important thing for me always is not to encase and cover someone than to ctothe someone… emphasizing the female body and its lines.
15. Myra : If you could do anything else, what would it be?
I really love and also do photography. If I would be able to I would probably be a singer 😉
16. Myra : What for you is exciting in fashion now?
I think it’s exciting that nowadays you can wear pretty much everything as soon as it is combined well & with taste… there are all different kind of looks and styles … a rock´n roller also can look great just as well as a super-diva in a figure-hugging costume.
17. Myra : Are there any designers, past or present, that you would have liked to work with?
AF Vandervorst, Tom Ford, Yigal Azrouël, Marc Jacobs, Rick Owens.
18. Myra : What skills do you need to be a fashion designer?
What u need to have is a an outranging sense for design, creativity & style…. u need to have the right feeling for what people like to wear in 2 years and what colors will be hip… you need to know what styles are fitting good together and what are no-goes… you need to have endless new great ideas and be able to implement them…
19. Myra : What do you do during the day?
Creating, designing, producing.
20. Myra : The best place for shopping is…
21. Myra : Your passion is…
22. Myra : Do you think that fashion blogs are important? Why?
Definitely because its a lot easier, faster & cheaper than going to the store and getting some magazines .. turn on your computer and brows!
23. Myra : The best moment of the day…
The first hours after waking up… than I’m full of 100% energy.
24. Myra : Finally, do you have any fashion advice or styling tips you could give to our readers? If we invest in one thing this season, what should it be?
Totally hip is the mix of strong but fine materials like lamb nappa leather in combination with light and flowy silk-chiffon pieces of clothing.
Born in 1975, in Vienna, Martina Mueller has arrived enthusiastically on the fashion and design scene after several years. She started creating and sewing at the young age of 13 for her friends and family. At 19 years old, she presented her first collection successfully in an avant-garde fashion shop in the Viennese 1 District. Then at 23, at the end of her university studies as a graphic-designer, Martina Mueller went to Miami and New York, where she derived the influences for her next collections. Her inspirations came from the diversity of the people, the Broadway theaters and the art and architecture. The elegance and simplicity of the architectural landscape, glamourized by mirrored glass and classical lines, with elegant, ornate details shows up impressively in her latest work.
In January 2007 Martina Mueller launched her label “CALLISTI” and opened up her first store in Vienna. She is the Creative Director, the heart and the brain behind CALLISTI. Her unique sense of aesthetics has already earned her a distinguished place in the fashion business nationwide and everything she produces reflects her exclusive approach to elegance. She has a deep understanding of woman’s form and shape and there is a huge amount of integrity in her work. The ambition behind CALLISTI is to evolve and develop the distinctive design universe reflecting Ms. Muellers unique style.
In January 2007 Martina Mueller launched her own label CALLISTI and in the very same year she opened her first store in Vienna. The designer focuses on Prêt-à-porter / Ready to Wear Collections. In 2009 she broadened her range by designing her first Couture Line, the “Luxury Couture Line” that from now on will re-emerge annually. The designer kept a collection in mind that is meant to embody timeless elegance and modern sensuality! Within the last 3 years and with each new collection the company and reputation have grown considerably! The store has seen each collection evolve with ever more ingenuity, reinforcing her unique brand of modern couture.
The label is extremely well featured in the media, both on tv, and in all renowned Austrian magazines and newspapers. Furthermore Martina Mueller is dressing famous austrian and german actresses, singers and topmodels like Katrin Lampe, Lena Gercke, Gitta Saxx, Lena Reichmuth, Sabine Petzl, Lilian Klebow und lots more. Most recently Martina Mueller presented her Label CALLISTI at the Vienna Fashion Week and the LUXURYPlease Exhibition.
Martina Mueller’s vision is to be recognised as a design driven and inspiring global brand. Based on loyalty, honesty and long-lasting relationships the company aims to be a well respected player in the industry. The goal is to achieve international acclaim and commercial success in boutiques around the world. Starting from now Martina Mueller is planning to sell her collections to appropriate stores around the globe. At the same time the designer is keen to retain the exclusivity of the brand, so she limits the production of each piece.
Zuccabar’s Concubine I
Zuccabar’s Concubine II
Venezia Drama Fashionista
Summer 2011 PrevieW
Vienna, Austria, 1080